Branding, Packaging, School Project
When I first picked up a bottle of Hint® it was during a student field trip to a supermarket. We were tasked to purchase anything in the store and redesign the product within a week. What made me pick up the bottle of Hint® water was my weakness for anything watermelon flavored, and I was hooked.
Hint® ’s tagline of “drink water, not sugar” inspired me to redesign the logo and create a package to encourage a younger generation to do just that; drink water, not sugar. The logo and packaging present a playful and friendly appearance to children and young adults with the use of an eye-catching carrier and vector graphics.